PORSCHE pavillion

design of an exhibition pavilion for the Porsche car company

2018

Padova_PD

The Porsche Pavilion stems from the brand’s very identity: dynamism, engineering precision and absolute design.
The project interprets these values through an essential, sloping volume that appears to be in motion, like a car racing along.
The completely reflective structure cancels out its own presence to amplify that of the product. The mirrored surfaces multiply the cars on display, creating a perceptual game that captures the visitor and directly involves them: those who enter the pavilion are reflected alongside the cars, becoming part of the experience.
The different areas that make up the project, namely the exhibition, lounge, game, video and reception desk, are arranged in a continuous manner, ensuring fluidity of movement and functional legibility. A system of integrated monitors and a suspended display of historical spare parts reinforce the technological and narrative character of the space.
The prefabricated structure in mirrored panels allows for quick assembly, disassembly and reuse, while the sloping, accessible and continuous platform accompanies visitors on a natural and inclusive journey.

back to projects

© lineat all rights reserved

P.IVA 05492030878